Simple Steps Needed To Successfully Launch A Product Online

Launching a new product can be both an exciting and a stressful time, especially after you’ve spent countless hours preparing to introduce your product to the public. But, rest assured, there are numerous ways to ensure that your product launch runs smoothly and successfully.

1. Know your target market. One of the first things you must do, before you even begin developing your product, is to identify your target market. To identify your target market, ask yourself the following questions:

a. In what age range does my target market fall?

b. What are my target market’s needs?

c. What level of education does my target market generally have?

d. What is my target market’s typical income level?

e. Is my product for all genders or only a specific gender?

Knowing your target market will allow you to tailor your product to their wants and needs. Additionally, you will be able to promote your product more effectively when you know what your target market expects from you.

2. Choose an effective launch date. Some days are just better for product launches than others. For example, launching on a Monday morning may not get you as many sales as launching on a Friday or Saturday. Consider your target market when you choose your launch date.

3. Create an irresistible offer. The first step to creating an irresistible offer is to identify how your product will benefit your target market. Once you know how your product is going to benefit your target market, you can develop an offer that will make it impossible for your target market not to purchase your product.

4. Announce your product launch. One of the best ways to announce a product launch is to send an email to those people on your list. Craft an enticing email that will excite readers about your upcoming launch.

5. Create pre-launch and post-launch buzz. You should begin promoting your product in the weeks leading to the product launch, but you must continue to advertise your product once it has already launched. There are dozens of simple (and free) ways you can promote your product, including.

a. Write a press release and submit it to online press release Web sites and to local media.

b. Write articles and submit them to article directories. Article marketing is a popular way of attracting buzz and of helping solidify you as an expert in your niche.

c. Start a blog and write entries about the benefits of your product.

d. Join message boards and post relevant information while promoting your product in your signature line, if allowed.

Regardless of the way you decide to promote your product, make sure you invest the time to create buzz around your product launch. And, keep advertising your product after your launch.

Funding New Business – Product Without High Cost Loans

One of the tallest hurdles facing new businesses and entrepreneurs is funding their new venture and the fact remains that securing loans for any new project is next to impossible. Many people are willing to put themselves in debt by maxing out their credit cards, using their savings and borrowing from family and friends to come with enough money to get their project off the ground.Face it, getting a new product to the market takes time and money and most times the money is going to be hard to come by. It is the experience of many entrepreneurs that it’s nearly impossible to get a loan for a new venture unless you prove to can the bank that you really don’t need the money. However, if you don’t need the cash, many banks will trip over each other to get their cash into your hands.There is a way to fund your project without borrowing money from banks, friends and family. While venture capitalists sometimes want more than a piece of your business, they will want to see one of their representatives involved in how your business operates before they put money into it. And, many times if things don’t work out the way they think it should, they can pull their money out leaving you broke.The best way to launch any new product or business, regardless of its scope, is to design a program that is self-funding, bringing in money for product development, packaging, marketing, advertising and sales. You believe in your product so strongly that you are willing to put all of your available financial resources into it, but there’s no reason you should have to. There is a way to find the funding without leaving you and your family without grocery money.Finding people, friends, relatives and total strangers with money waiting to be invested in a good product or in a valid business is never difficult. However, you will have to show them a good return for their willingness to help you get the business off the ground.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.