How To Find Niche Markets For Your Online Marketing

Internet marketers frequently talk about the importance of a niche market — that small segment of a market to which your marketing efforts will be directed. The question is: What exactly constitutes a niche market?

We can probably agree that Internet marketing is not a niche because it covers a wide spectrum of marketing tools as well as target markets from bloggers to multi-level marketing people to brick-and-mortar stores promoting online and everything in between.

Then we can probably agree that book marketing online is a subset of Internet marketing, but is it a niche market? After all, book marketing covers fiction, nonfiction, graphic novels, children’s, adult, Young Adult, etc.

Let’s drill down further to Young Adult book marketing. And in that subset under fiction there’s romantic vampire stories, mysteries, teen problems, fantasy, science fiction, etc. And in fantasy, for example, we can drill down to past, contemporary, future, alternate history, our world, etc.

You can drill down further to get to smaller niches. But is there a point where you’ve limited the potential growth of your prospective brand by drilling down too far?

Let’s take an imaginary scenario:

You’re interested in promoting a natural juice drink that is good for all ages. But you decide to market it only as a drink for young children. You establish your brand around this narrowly defined niche and all your efforts are focused on children.

Later you may want to introduce the brand to the teen, adult and senior markets and your current brand is too narrowly defined as children only. You have to start over with establishing a new brand.

Now let’s imagine an alternate universe:

You establish a brand of a natural fruit drink that is beneficial for health (no age limit applied to these benefits). You roll out this brand slowly by first introducing it to the children’s nutritional market — BUT YOU DO NOT PROMOTE IT AS ONLY FOR CHILDREN. You promote the brand as very beneficial — and you target children.

Now you put step two into effect by rolling out the same product to the teen market. Again, you promote the health benefits without putting an age limitation on the benefits. And then you repeat this rollout with the adult and senior markets. Each time you do not have to establish a new brand.

Can we now definite what is the niche market in this example? Is it natural juice drinks? Is it natural juice drinks only for young children?

Do you see how natural juice drinks can be a niche market with subsets for the different age categories?

This is why it is very important that, when Internet marketers tell you to go after niche markets, you understand there are niche markets and then there are niche markets. You want to be careful not to box yourself into such a small niche that you have to start all over if you want to do brand extensions.

Are You Only A Spender On Internet Marketing Product Launches?

This article is targeted to newbies in the online marketing industry or those that aren’t new yet continually buy new products without ever really putting previous purchases into practice or are simply continual money spenders. It involves some things to think about before jumping onto a future “big launch”. I hope you benefit from it!

I have heard people say that it is very difficult to keep up with the online marketing industry since there is something new happening every day. Product launches today are as frequent as ever. That is only partly true. What I am about to reveal will save many a lot of frustration.

If you completely believe that things are always changing and you must keep up with it via buying every latest, greatest product that gets launched, you will always be filled with overload and feel as though the weight of the world is constantly pounding your shoulders. You will then never get anything done. Every time a product owner says “buy now” you’ll buy. You’ll think that this latest product launch is the secret to solving everything. The actual result though is that each month after every product launch, you keep falling a month further behind in terms of having a business that actually works or succeeding with online marketing.

Here’s the real truth: A clear majority (90%) of what’s “new and different’ is completely irrelevant. A waste of your precious time. Only 10% is ever going to make a difference for you.

The basics to online marketing have been the same ever since the late 1990s. Taking the perspective of actually selling things to people, there are only about a dozen things that have been major developments. These include:

Autoresponders
Online auctions
Shopping carts
PayPal
Pay Per Click (PPC)
Social media / social networking i.e. Facebook and Twitter
Live chat / instant messaging
Blog software
Streaming audio & video e.g. YouTube
In other words there’s only about one major development per year. Not 100!

You are correct in arguing that within all these there are other smaller major developments. But “there’s nothing new under the sun”. This is not being pessimistic; it’s allows for you massive time savings. Bill Gates said computers would increase leisure time by 30%. Hmm, is that correct for when you look around today? How many instead reveal the opposite having a job (or jobs), looking after the kids, family time, sport and recreation and any other appointments?

Success comes from mastering the basics, not from widespread panic or continual change and movement. The surface of this industry is always changing but the core aspects of main importance stay generally the same. As you master the core principles, you rapidly see how to apply them when new things pop-up and come along. When you can immediately recognize what part of a product launch or brand new whiz-bang item is not new, that’s when you have the ability to profit from it. Not everything that was old becomes new again

I can 100% guarantee that over the next few years and probably forever, new innovations will arise that are currently unimagined. Billion dollar empires will emerge from nowhere. This will lead to a multitude of people yelling and shouting at you, urging you to join the bandwagon. But you will discover that the “hype-sters” won’t know how to use what’s new because they never understood what worked before. The reason why people go from 0 to freedom in such speed is because they focus and master what they want or have chosen to succeed with.

Consider that when you learn from masters. Therefore when you hone your skills like a master, instead of being the frantic, distracted, chaotic blue belt, you can be the calm, confident, cool as a cucumber black belt. You can be that champion who quietly steps onto the mat and demolishes his opponent with three lightning-speed strikes. Without so much as breaking a sweat.

Royal Canin Sensitivity Control and Other Special Dog Food Products

Manufacturers of pet products are thanking new media and technology today. The Internet, mobile phones, and cable TV have been significant in making more and more people aware of the importance and how-to’s of caring for animals, particularly for pets. This opened new business lines and given them increased number of customers. For dog food products alone, their makers have launched highly specialized canned and dry food for canines with extraordinary needs.

The Royal Canin Sensitivity Control line for canine is available in dry and canned food. It is a whole selection of nutritional support for your dogs when you’re concerned with their food intolerance, diarrhea, colitis, inflammatory bowel disease (IBD), or food allergies that bring your furry pal atopic dermatitis, acute gastroenteritis, and other dermatological and/or gastrointestinal problems.

Protein and carbohydrates in a bag or tin of this product come only from duck and tapioca, which are safe sources in terms of food allergies. Free from any gluten or lactose, this product also contains fish oil, sugar beet pulp, and prebiotics for added digestive support for your dog. Other nutritional contents include biotin, niacin and pantothenic acid with zinc.

If your dog has sensitive skin, there are also products out there that are aimed to help treat this problem. Hills Science Diet Adult Sensitive Skin is one of them. Avoiding the flaky and itchy skin on your pet can be done with a balanced nutrition that specially targets the skin. This product has high levels of Omega 3 and 6 fatty acids that help your dog to have healthier skin and coat. It also promotes overall health with its antioxidants like vitamins C and E and beta carotene.

Sometimes you love your pet so much that you feed them more than you should. Or there are pets that simply need to exercise more than the others. If you’ve got a canine that has some weight loss or maintenance issues, there are also bags of pet nutrition specifically made for this concern. The Fresh Mix Weight Management product of the Artemis dog food company is a grain-based kibble containing a moderate amount of chicken or lamb meal for protein source. This holistic diet, which has been formulated by veterinarians, contains all-natural ingredients including brown rice, oatmeal, fresh chicken, hormone-free turkey, and salmon. Its carefully selected fruits and vegetables also make it a good source of vitamins and minerals. Each serving of this special nutrition has lower fat and protein content than most dog food, but gives a complete dose of amino acids for your pet and promotes lean muscle tone and high energy.

Like their masters, dogs that are in their senior years require a different set of nutrients to keep them healthy. Pet food manufacturers have also ensured this concern is addressed. Holistic Select makes Vitalize Senior Health Chicken and Rice Recipe is one pet nutrition product that’s specifically created for older dogs. The product’s premium proteins, wholesome grains and healthy fat content are good for aging dogs that usually have slowing metabolism. It also has glucosamine for hips and joints and taurine for the heart and eyes.

So, if your canine has special nutritional needs, make sure you check which nutrients are needed and which foods to avoid. You’ll surely find a pet food product that will fit your pet’s requirements.